Within the Persons group, the central focus is the complexities of the human condition. The research from the group delves into the individual from various perspectives, such as human existence; evolution in progress, family dynamics, social interactions, the intersections of legal, biological, ethical, and moral considerations, among others. Emphasis on issues related to safeguarding human rights and defending minorities and vulnerable people in general, as well as sustainable development and digital challenges in consumption and their impact on consumer behaviour in defence of their interests.